Mickelson Callawaylle

[dr]

CARLSBAD, Calif., Sep 7, 2004 (BUSINESS WIRE) — Callaway Golf Company (NYSE:ELY) today announced it has signed a long-term contract with reigning Masters champion Phil Mickelson to play its golf clubs and golf ball and endorse Callaway Golf on the PGA Tour. Mickelson, the No. 4-ranked golfer in the world and one of the game’s most popular and exciting players, will wear the company’s logo on his shirt sleeve, the side of his visor and his golf bag and will wear Callaway Golf(R) footwear and golf glove. Mickelson, 34, will start this week’s Bell Canadian Open by playing a prototype version of Callaway Golf’s popular HX(R) Tour Golf Ball. The prototype is similar to the original HX Tour in distance and aerodynamics, but has a softer cover for optimum control from 150 yards in — a part of the game Mickelson has worked to perfect this year. Also in his bag this week at Glen Abbey Golf Club, Oakville, Ontario: a prototype Fusion(R) Driver — a product Callaway Golf will introduce later this year or early next year — and the current Big Bertha(R) 3-wood and 4-wood. He will work with Callaway Golf club designer Roger Cleveland to develop the irons, wedges and putter that best suit his game. Lue lisää: koko juttu

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